Radio broadcast advertising revenue in China 2021-2023

Published by
Lai Lin Thomala,
Oct 30, 2024

In 2023, the revenue of radio broadcast advertising in China amounted to about 6.7 billion yuan, showing a decreasing trend over the recent few years. Online advertising is thriving in the country since more Chinese consumers spend more time on online media.

Annual radio broadcast advertising spending in China from 2021 to 2023 (in billion yuan)

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Release date

May 2024

Region

China

Survey time period

2021 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of October 2024).

Figures have been rounded for a better understanding.

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further related statistics

18

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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